Helping every child feel seen, understood, and included.

As parents, we all want our children to grow up in classrooms where kindness is the norm — where no child feels left out, teased, or misunderstood.

The Kindness Crew 4 Schools is a free animated PSHE lesson that helps children understand “differences on the inside”— things like hearing loss, ADHD, dyslexia, or anxiety.

Through lovable characters and uplifting stories, it helps pupils see that everyone has something that makes them unique — and that kindness and understanding makes all the difference.

The Kindness Crew 4 Schools is a UK not-for-profit, and it gives teachers everything they need to start positive, age-appropriate conversations about empathy and inclusion. The 30-minute classroom experience helps children:

• Understand that not all differences can be seen
• Learn how to be a good friend to everyone
• Build confidence, empathy, and respect
• Reduce loneliness and bullying in school

Why it matters

Many children struggle silently with differences that others can’t see — and that can lead to confusion, frustration, loneliness or bullying.

By helping schools bring these hidden stories to light, we can build a generation that leads with empathy, respect, and curiosity instead of judgment.

How you can help

We’re inviting parents, guardians and carers to join our growing community of supporters.

By signing up below, you’ll:

• Hear when the free lesson is launching in schools
• Receive updates and sneak peeks of the The Kindness Crew animation
• Get a simple way to recommend the initiative to your child’s school

Together, we can help every classroom become a kinder, more understanding place.