Create a lasting impact in classrooms across the UK.

The Kindness Crew 4 Schools is a not-for-profit initiative helping primary school children understand “differences on the inside” — things like hearing loss, ADHD, dyslexia, or anxiety.

Through an animated PSHE lesson and ready-to-use classroom pack, it helps pupils build empathy, reduce bullying, and create classrooms where every child feels they belong.

Every school receives the full lesson completely free, thanks to the support of organisations that care about inclusion, wellbeing, and community.

By sponsoring a school, region, or the national campaign, your organisation can help us reach thousands of children while demonstrating a clear commitment to social impact, equality, and education.

Why your support matters

• 1 in 5 children have differences on the inside" that affects how they learn, communicate, or interact.
• Early education on empathy and understanding dramatically reduces bullying and social isolation.
• Sponsorship allows us to deliver classroom materials, teacher resources, and impact measurement tools at no cost to schools.

When your organisation partners with The Kindness Crew, you’re not just funding a lesson — you’re shaping the next generation’s values around kindness, respect, and inclusion.

Ways to get involved

There are several ways your organisation can make a difference:

• Sponsor a school or local area – fund classroom packs so every pupil can take part.
• Become a National Partner – align your brand with a UK-wide campaign for empathy and inclusion.
• Support through your CSR, ESG or Social Value commitments – demonstrate measurable community impact.
• Engage your employees – host a “Kindness Crew” session in your workplace. A 1-hour session for staff to learn about The Kindness Crew 4 Schools, learn about how to engage with their children about 'differences on the inside' and receive a Family Kindness Challenge everyone can do with their children. The cost of The Kindness Crew session pays for a Primary School physical pack.

Join the movement

We’re building a network of organisations who believe that kindness, empathy, and understanding start young. Sign up below to receive information on sponsorship options, impact reports, and partnership opportunities.